Some of you lovely people might remember the films we made with adidas back in January for the adidas Women’s Training Facebook community.
Well, following a happy month or more launching the Pure BOOST X women’s shoes, we’ve been back at it again.
Using The X, an experiential space created by the brand in East London to show off the new kicks in a combined training space and across the Victoria Park’s running track, which was brought to life for the duration of the activity, we created a series of training films.
Working with the utterly delightful Zanna van Dyke, we put together a series of BOOST BOOT CAMP films that show off a series of training moves designed to help women work on different parts of their bodies and their training.
As with our first outing for the brand, the campaign once again flew. With some bought social posts behind the films, we once again delivered a fantastic 800,000 views over the course of the month the films ran and overall the campaign (across Instagram, Facebook and Twitter) delivered some 90,000 engagements.
Love it when a plan comes together.
Start the weekend as you mean to go on. Zanna van Dijk is here over the next 4 weeks to show you her BOOST Bootcamp workouts from The X. Designed to push limits and boost energy levels. Here’s her ultimate Train to Run workout. #PureBOOSTX
Posted by adidas Women on Saturday, March 5, 2016