Ahead of the much-anticipated return of GUINNESS SIX NATIONS 2022, the team has been supporting title sponsor Guinness, to build excitement around Rugby’s Greatest Championship.
For the third year running, we supported the official launch of the Championship, inviting over 300 media to join captains and coaches from the six competing nations for the virtual launch, as they gear up for the 23rd edition of the Six Nations Championship.
Tom Curry, Dan Biggar, Jonny Sexton, Stuart Hogg, Michele Lamaro and Gael Fickou were in attendance to share their thoughts and predictions on the upcoming Championship. Head Coaches, Eddie Jones, Wayne Pivac, Andy Farrell, Gregor Townsend, Kieran Crowley and Fabien Galthie joined the players and shared their readied excitement for the return of fans to stadiums once again.
Off the back of the launch, we secured (and saved down) over 1,400 pieces of coverage across all the key national and lifestyle titles. Titles included Daily Mirror, Daily Telegraph, The Times, Daily Mail, The Guardian … you name it, we were in it.
The fun doesn’t stop there, with the launch kicking off two months of activity, as we support Guinness in driving fans to pubs and bars and support in their role as Official Responsible Drinking Partner.