The Argos team has been riding the Christmas wave – kicking off with the announcement of the brand’s Top Toys for the festive season.
Next on the Christmas list was nailing Black Friday for the brand – traditionally one of retail’s biggest calendar moments and a critical part of the run-in to the big day whether for businesses online or on the high street.
To help ring in the big day in style we worked with the Royal Philharmonic Orchestra to create a brand new version of Blue Danube using Argos’s top-selling appliances as instruments. The percussion section were pretty baffled by using a Microwave as an instrument while the woodwind section tuned-up their hairdryers in considerable style.
Alongside a pretty awesome piece of video content the team smashed it. There were no fewer than 18 national deals pieces as part of over 230 articles written as part of the campaign – with a clean-sweep across the nationals, regionals and lifestyle titles. Alongside, working with the team, we saw Argos’s CEO land across the BBC and City AM commenting on Black Friday as it happened.
What’s more we topped-off the campaign by getting some discerning customers to review the top toys of Christmas – which led to no fewer than three double-page spreads across the Daily Mirror, Daily Star and Daily Express – all positioning Argos as the ideal destination for the best the festive season has to offer.
So far it’s turning into a very merry Christmas indeed for team Argos.