Working with Barclays, we calculated that young adults flying back to the nest cost their parents a whopping £2,702 as spending on household costs increased significantly during the kids’ average 10 and a half week stay. Despite the strain on their bank accounts, only one in 10 parents surveyed said they had charged their returning lodgers rent.
With a press release of killer stats, and Head of Barclays Money Mentors, Jo Harris, doubling up as our spokesperson and case study, the team went out to the media and secured 50 pieces of coverage and counting…
Hits have appeared across national broadcast, print, online and regional titles, including: Sky News, LBC, BBC Radio 4, Daily Telegraph, The Times, Metro, Independent, i, Mirror, Manchester Evening News, and several BBC Radio stations.
We’ll leave you with a heart-warming stat from the research: nearly a third of parents said the extra spending was worth it to spend more time with their children… aww!