The GUINNESS SIX NATIONS is one of the greatest championships in sport and the Auld Rivalry between England and Scotland sits firmly at the heart. We’ve been working with Title Partner GUINNESS to bring this rivalry to the fore whilst ensuring everyone can enjoy a pint as friends when the final whistle blows.
Ahead of the hotly-anticipated Calcutta Cup at Murrayfield, we worked with rugby fan Mark Wright and Scottish rugby legend Jim Hamilton to captain Team England and Team Scotland in an SAS-inspired bootcamp led by Esmée Gummer, PT to the stars and one of the first female contestants who appeared in the SAS: Who Dares Wins series.
Announcing the bootcamp to the media with photography and interviews with our captains, the public scrambled to submit their applications to take part, keen to represent their country and earn bragging rights (plus a few free pints of the black stuff as a reward). With coverage in the likes of Daily Star, Daily Mirror and Verge, we had more than a few starting XVs to choose from.
The bootcamp itself took place in the shadow of BT Murrayfield with England narrowly sneaking the win before all participants settled down together to watch the game where the GUINNESS flowed and old rivalries gave way to new friendships.
It was the first in a series of experiences the team is working on for the GUINNESS SIX NATIONS Championship, so keep an eye out for the next piece of creative magic in the coming weeks.