You may have noticed that Prince William and Kate tried their hand at bingo calling via Zoom for a care home – despite one resident shouting that their calling “wasn’t as good as it should have been!”
As a mark of honour, Buzz Bingo proposed a new bingo call: “Wills and Kate: 58!”.
The bingo operator also offered training from some of its seasoned bingo callers, should the royal couple wish to brush up on their skills before the next Zoom!
After spotting the story first thing in the morning, selling the idea to the client and whipping up a quick media alert to send to media, the team landed some royally grand coverage which went global by lunchtime.
Just goes to show that a bit of clever newsjacking and strong media relations can help you hit the PR jackpot!