Team adidas Women’s Training have been inspiring the nation to kick-start their New Year fitness regimes with a little help from our influencer friends…
5th January 2017

Team adidas Women’s Training have been inspiring the nation to kick-start their New Year fitness regimes with a little help from our influencer friends…

To inspire women throughout the UK to make 2017 their best year yet, the adidas Women’s team challenged top influencers in the fitness community to share their resolutions for new year.

Using the adidas global campaign hashtag, #heretocreate, 17 influencers shared their goals for 2017 with their followers on New Year’s Day to encourage the women’s community to make their own and smash them. All the while, showcasing the latest kit drop from the adidas SS17 collection.

From adidas global ambassador Zanna van Dijk  creating a series of ‘Strong’ workouts to Kim Hartwell focusing on being her strongest self in every sense and Natalie Glaze hoping to inspire strength from the inside out, each influencer created an Instagram story to go alongside their image to chat their followers through their goals or show off their epic workout moves.

There were 45 posts in total throughout the day, ensuring thousands of eyes on the latest adidas kit, whilst at the same time inspiring the female fitness community to be ambitious with their resolutions.

Here are some of the highlights …

||SKIPPING INTO THE NEW YEAR ????|| Ok so we all knew today was going to be one to kick butt on ???????? For most people it’s back to the grind. I’m feeling pretty revved up to get back into the swing of things. & What better way than to get a sweat on? Who’s excited to get their sweat fix today? I for one am! . Today I’m finally reunited with my ultimate training partner in crime @qtara for some #TWOTONED action ???? We’ll be sitting down before our session today to discuss our training program, goals and detailing just how we’re going to hit those goals. Watch this space for what we get up to! Mine will certainly be including some pretty mega running mileage! (That small marathon thing to train for ????) . You’re way more likely to stick to those goals if you have a training buddy to hold you accountable to it. Surround yourself with people who believe in you. & if they’re anything like @qtara they’ll be all over your ass to push you above and beyond your limits. . That buddy that you always talk about training with; train with them. The one who needs the extra push; train with them. The one whose doing some pretty cool stuff at the gym, go talk to them. People are way more open to training together than you think! Schedule those workouts in and GET IT DONE! Time to match the new year talk with ACTION. LETS GO! #tonewhatyouown #adidaswomen #ad . ???? Top to toe: @adidasuk ???? @maxoppenium ????@bloklondon #adidaswomen #heretocreate

A photo posted by Tone What You Own ™ ✌???????? (@kimhartwell) on

Day 2 of 365. Embrace your body ???? I spent years trying to change my bodies natural shape, always hating how naturally curvy I was, but now I’ve finally learnt to love it ❤️I always thought my thighs and bum ???? were too ‘big’ constantly comparing myself to girls with a completely different body shape to mine. Now I see my body in a whole new light, my legs and bum were never ‘big’ they were strong ???????? just like the rest of my body! It was built unique to me ???? it’s easy to not realise your training for all the wrong reasons, don’t waste your time working out to look like someone else’s body, make your goal to work with what’s most natural to your body, rather than working against it ???? #HereToCreate strength and positive energy! ???? #AdidasWomen #LovaineWorkout

A photo posted by Emilie Layla Lovaine (@_lovaine_) on

{{ 2017 • L O O K I N G • U P }} So for many the new year brings many new goals, new dreams, new starts and new resolutions… I’m setting myself the goal to create STRENGTH through BALANCE in 2017. Strength to train hard, laugh often, explore more, forgive easily, practice fearlessness, do yoga every day and be kind to myself. In hope of finding continued balance in my work, family and social life … and of course in side plank ???? What are your goals? #heretocreate @adidasuk. . . . ????by @sam_hot_jams All red errrrthang by @adidasuk (obvs ????) #adidasuk #happynewyear #newyearsresolutions #strength #balance #workout #train #yoga #armbalance #sideplank #activewear #newyearsameyou

A photo posted by ????•C H A R L O T T E • H •✨ (@misscharholmes) on

❤????HERE TO CREATE ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Happy 2017 to you all. We hope you all enjoyed a few too many ???????? and celebrated with your favourite humans. We certainly did ???????????????? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Although 2016 was awful in many ways it was pretty epic for us (if we do say so ourselves ????????) ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ We cannot wait for the challenges that lie ahead of us in 2017, be them physical or professional ????????‍♀️????????‍♀️???????? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ What are you striving for this 2017? TTH x #TwiceTheHealth ???? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ????????@adidasuk ???? @jonpaynephoto ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #TTHtaste #TTHtrain #TTHtalk #TTHtravel #Adidas #AdidasUK #HereToCreate #London #PartnerWorkout #PairWorkout #DuoWorkout #Matching #Workout #Brunch #Instafood #Food #HealthyPudding #HealthyDessert #Health #Healthy #GirlGains

A photo posted by Twice The Health (@twicethehealth) on

We've been working with "Team Lingo" on their first influencer wellness retreat and created mass-reach for the brand as a result
This year, we had the honour of working with The Macallan on their new collaboration with Stella and Mary McCartney
The Makers Mark team has been working with Phoebe English to bring the brand's sustainability story to life in culture
We've been having heaps of festive fun launching Greggs’ first foray into fine dining with the launch of "Bistro Greggs" in Fenwicks Newcastle

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.