Team adidas has been encouraging the nation to “buddy up” and get involved with our latest work out series …
2nd June 2016

Team adidas has been encouraging the nation to “buddy up” and get involved with our latest work out series …

The adidas Women team has been at it again, working with the cream of the fitness community to make a series of professionally created workouts to show off their latest ranges of women’s fitness apparel and Pure Boost X training and running shoes.

This time we’ve buddied up, quite literally, to make a series of films that encourage viewers to grab a buddy and take on training challenges that are better done in twos. Having observed that users of the adidas Facebook page often tag a friend on previous films, we thought we’d give folk work out moves that they could do together.

Graduating upwards in terms of their difficulty, they offer a whole host of opportunities to have fun and get fitter together.

Of course, the films were accompanied by a series of supporting content pieces for adidas’ owned channels, as well as going out on the channels of those involved in the films themselves – hence Tally Rye and Adrienne and, in a second series, Faya (aka Fitness On Toast) and Charlotte Holmes shared their involvement with their communities to create both reach and engagement.

Fun times altogether.

The team has been helping Greggs turn a store in Newcastle into a full-blown rave with North East DJ legend
IKEA’s been news hi-jacking towel-based outfits again … and driving some bang-on brand messages at the same time
We’ve been working with Pepsi to ensure the new Where There’s A Ball There’s A Way campaign got off to the best possible start
We've been working with "Team Lingo" on their first influencer wellness retreat and created mass-reach for the brand as a result

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