Team adidas has been encouraging the nation to “buddy up” and get involved with our latest work out series …
2nd June 2016

Team adidas has been encouraging the nation to “buddy up” and get involved with our latest work out series …

The adidas Women team has been at it again, working with the cream of the fitness community to make a series of professionally created workouts to show off their latest ranges of women’s fitness apparel and Pure Boost X training and running shoes.

This time we’ve buddied up, quite literally, to make a series of films that encourage viewers to grab a buddy and take on training challenges that are better done in twos. Having observed that users of the adidas Facebook page often tag a friend on previous films, we thought we’d give folk work out moves that they could do together.

Graduating upwards in terms of their difficulty, they offer a whole host of opportunities to have fun and get fitter together.

Of course, the films were accompanied by a series of supporting content pieces for adidas’ owned channels, as well as going out on the channels of those involved in the films themselves – hence Tally Rye and Adrienne and, in a second series, Faya (aka Fitness On Toast) and Charlotte Holmes shared their involvement with their communities to create both reach and engagement.

Fun times altogether.

We've been having heaps of festive fun launching Greggs’ first foray into fine dining with the launch of "Bistro Greggs" in Fenwicks Newcastle
This week saw the opening of hmv's flagship store on Oxford Street and the team was right in the middle of it all
We went viral while having some fun at Balenciaga's expense this week with a spot of gentle towel-related trolling
We've been promoting Le Creuset's irresistible new colourway with the addition of "Nectar" ... very much the shade of the season 

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