/
/
O2 and War Child hook up to mark 25 years of the charity with a stand-out art commission
slink1
22nd February 2013

O2 and War Child hook up to mark 25 years of the charity with a stand-out art commission

We worked with PD3 to help make famous a unique campaign to cement O2โ€™s legacy of supporting the charity, War Child in the public consciousness while stimulating interest in the O2-sponsored War Child Exhibition at The O2.

As the charity turned 20 years old, they created a series of pieces of artwork for O2 – working with photographer Slinkachu – that would deliver editorial value, but that could then be auctioned through and immediately after the exhibition, giving O2 a presence as partner and sponsor pre-event.

The commissions, a unique series of artworks created using his a series of โ€œmini peopleโ€ featuring children and conflict.

The result was belting coverage across over 40 titles โ€“ from nationals including Daily Mail Online, a Daily Telegraph gallery, and Huffington Post, to trendsetter titles such as BoingBoing, CreativeBoom, Design Week, Inspiration Room, My Modern MetCultureJunkie, HYC, We Heart, Now. Here. This., and UKSA.

Weโ€™ve helped IKEA power up in gaming with a little โ€˜assistโ€™ from a 76-year-old granโ€ฆ
Weโ€™ve helped IKEA power up in gaming with a little โ€˜assistโ€™ from a 76-year-old granโ€ฆ
55ktonnes
The Uber team has been showing the volume of carbon saved from London's air with the opening of Westminster's 55k Tonnes
elvie
Weโ€™ve launched the โ€œBoob Tubeโ€ to support femtech brand Elvieโ€™s campaign to #FreeTheFeed and break taboos around breastfeeding
suncase
To help O2 customers avoid getting "burnt" by roaming costs this summer, we created the phone accessory of the season โ€ฆ

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.