We’ve been having an ace tennis season, working with Lexus to serve up its new game-changing Signature Shot tennis ball machine, taking the sport to the next level.
Built on a professional-grade drill machine, the Lexus ‘Signature Shot’ machine was meticulously engineered by the professionals at UNIT9, with bespoke AI software to simulate the playing styles of tennis pros Alfie Hewett and Katie Boulter. Using tonnes of data around their unique serving styles, height trajectory and groundstrokes to create the ultimate tennis robot.
Unveiled with an epic video, as Alfie faced his own impressive 93mph 2024 Wimbledon-winning shot at the National Tennis Centre, ahead of him jetting to the US Open.
Coverage is rolling in, with standout features on TalkSport and Shortlist after sending them down to play against the machine and battle it out with Alfie and Katie.
The campaign followed on from our record-breaking rally with Jamie Murray and Laura Robson on top of moving Lexus NX cars, cementing Lexus’s position at the forefront of innovative tennis partnerships.
