The humble jacket potato has officially completed its cultural glow-up.
Once a school-dinner staple, the spud has been reborn as a viral icon over the past twelve months.
Now, the UK’s leading ‘Spud-fluencers’, SpudBros (who have largely driven the rise in demand singlehandedly with their seven sites across the UK), teamed up with Autotrader, the UK’s largest automotive marketplace, to bring the trend to the tarmac with the Autotater Drive-Thru.
“WHY?” you may well ask. Well it’s all because in less time than you can say “tuna and sweetcorn with mayo, please” Autotrader can give you a valuation on your car. All based on thousands of data points, the platform has become the smartest way to sell. And they wanted a neat-and-simple way to show that it’s “time for Autotrader”.
All of that is why we took over Manchester’s Depot Mayfield and the Preston-born duo behind the 1.5 billion-views #SpudTok phenomenon swapped high-street queues for an high-octane drive-thru.
The unlikely partnership aims to help feed the nation’s obsession with loaded spuds while waking drivers up to the fact they could be losing an average of £1,600 by not knowing their car’s true value, according to new research from Autotrader.
The story has landed pieces across @therealspudbros channels, owned social media, earned media with a raft of national and regional coverage, as well as influencer and creators spreading the word.
It seems media agree that the spud is officially ‘sexy’ again.
