It’s the hottest summer on record and we’re already thinking about Xmas
28th July 2014

It’s the hottest summer on record and we’re already thinking about Xmas

Despite the heatwave we have been feeling all festive here at Hope and Glory as we launched the first IKEA UK Christmas press show.

Creating the event to show off their eye-catching Christmas 2014 collection to the long-lead media while also inspiring the creative types with some DIY ideas, we took over a central London location and turned it into a Swedish winter wonderland.

We ate a traditional Swedish breakfast, we listened to their spokespeople talk about the trends for this winter and how they came to choose the new products and we talked to over 50 journalists who were all excited to see the range. Pretty much everyone was there, from the Beeb to Bella and Best, from Good Housekeeping to Grazia, from Ideal Home to Instyle, Real Homes to Red, Stella and STYLE to the Sunday Times Home and from Woman & Home to Weekend,

We also got to share some information on the rather lovely Soft Toys campaign that the IKEA Foundation, Save the Children and UNICEF are teaming up on again this October with the simple promise to donate £1 to children’s education in developing countries for every soft toy bought.

Christmas stockings at the ready!

We’ve been working our paws off on IKEA’s latest campaign, helping find pets their forever home
The team has been helping Greggs turn a store in Newcastle into a full-blown rave with North East DJ legend
IKEA’s been news hi-jacking towel-based outfits again … and driving some bang-on brand messages at the same time
We've been having heaps of festive fun launching Greggs’ first foray into fine dining with the launch of "Bistro Greggs" in Fenwicks Newcastle

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