It’s the end of the world as we know it … and we feel fine thanks to a little campaign for blinkbox …
10th December 2012

It’s the end of the world as we know it … and we feel fine thanks to a little campaign for blinkbox …

That’s right, it’s all over. The Mayans called it.

It was good while it lasted but it’s time to batten down the hatches, kiss your loved ones goodbye and prepare for 21 December, as we welcome the inevitability of oblivion with open arms …

As you’d imagine all this death and destruction got us thinking, so we joined forces with blinkbox and set about preparing the public with some handy hints and tips as to how best survive the fallout.

Some serious film streaming later and an extensive survey of what Brits are thinking, we came up with a whole host of facts and figures ranging from Asteroids looking most likely to do us in, to Bruce Willis and Sigourney Weaver saving our skins in typical Hollywood style.

With Newsnight Review’s Natalie Haynes on board as our Armageddon-based movie expert, the media sell in has only just begun with some fantastic features already appearing in the Mirror, Daily Star, The Sun, Daily Express and The Independent – as well as countless other regional publications nationwide.

What’s more, Natalie has been doing a sterling job spreading the world via the wonder of the wireless, with interviews on  BBC Wales, BBC Sussex & Surrey, BBC Stoke and BBC Jersey, to name but a few.

With a big thanks to all involved thus far we are very much enjoying this one and, in a strange way, can’t help but look forward to going out with a bang when the time comes …

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