It’s not quite the big day but we’ve still been working like elves to announce the top toys for Christmas 2020
19th August 2020

It’s not quite the big day but we’ve still been working like elves to announce the top toys for Christmas 2020

With a little over 4 months to go until the big day, we revealed Argos’ top toy predictions for Christmas 2020.

And with a pooping flamingo, dancing unicorn and LEGO Lamborghini on the list, this year there is a little something for everyone.

Kicking off Christmas in August, we conducted some consumer research around toy shopping habits, finding that lockdown has in fact generated a strong sense of nostalgia for our favourite toys, as more than a fifth planned to gift their child something that conjures memories of their own childhood.

When it came to coverage the team delivered, a lot. Over 60 pieces across national print and online, regional hits, parenting, consumer lifestyle and trade, including Mail Online, Metro, Daily Express, Daily Mirror, House Beautiful and HuffPost.

But it didn’t stop there. Working with the Argos toy buyer Juliet Ward and toy guru Peter Jenkinson from Toyology, we hosted a (remote) radio day to talk all things toys. The day resulted in a whopping 63 interviews with a reach of over 11 million and almost 2.5 hours of air-time, including 9 regional BBC stations and Talk Radio.

Who knew everyone would be so Christmas-ready in August. Better get writing those wish lists…

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