IKEA says Tack! to staff with pension pot cash for those who stay with the business
19th December 2013

IKEA says Tack! to staff with pension pot cash for those who stay with the business

We may be known best for our consumer campaigns work in Hope&Glory but we are building up a pretty awesome set of press office clients for whom we ensure that there is simple, effective, hard-working day-to-day delivery.

One of those is IKEA, who we are helping to position as a designation employer – promoting all the great reasons why they’re a fantastic place to work.

So it has been that we’ve been working to highlight their “Tack!” (Swedish for thank you) initiative, in which they are putting €100 million into staff pensions (around £500 each a year) for those who’ve been with the business for five years or more. It’s a lovely sort of announcement to be able to make for a client – the trick of course is getting the coverage for a pretty run-of-the-mill business announcement.

Still, we did just that with coverage of the initiative has come from far and wide including the Daily Telegraph, METRO, Daily Express, Management Today, Yahoo!, and a host of trades including Retail WeekEB and PP.

A good news day.

The team has been helping Greggs turn a store in Newcastle into a full-blown rave with North East DJ legend
We’ve been working with The Macallan to help the whisky brand celebrate its 200-year anniversary, launching a theatrical experience like no other…
IKEA’s been news hi-jacking towel-based outfits again … and driving some bang-on brand messages at the same time
We’ve been working with Pepsi to ensure the new Where There’s A Ball There’s A Way campaign got off to the best possible start

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