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Hunting for the tennis stars of the future by working with miniature versions of the stars of today
24
3rd May 2014

Hunting for the tennis stars of the future by working with miniature versions of the stars of today

This month the team have been busy making a “racquet” for Virgin Active.

With the help of Britain’s number one female tennis star – and Virgin Active ambassador – Laura Robson, we launched the Virgin Active Aces campaign, a new tennis coaching programme and talent search.

If you’re going to find the stars of the future, what better way to illustrate the campaign than by using “mini me’s” of the stars of today?

So it was that, to inspire that next generation of British tennis stars and unearth the “tennis aces of the future,” we found a mini version of Laura Robson and made a video that the Telegraph was prompted to call “The Cutest Video ever”.

With well over 40,000 hits on sites like MSN, ITN, AOL, the Daily Mail and with this humdinger of a piece in the Evening Standard the Active Aces campaign has got off to a smashing start.

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