HTC paints the town to launch new Champagne Gold version of its iconic HTC One handset
20th December 2013

HTC paints the town to launch new Champagne Gold version of its iconic HTC One handset

We wanted a quick and easy way of getting some cracking coverage to support the launch of the HTC One in Champagne Gold.

What better, we thought, than to bring a spot of Dick Whittington and pantomime to life for real by paving a street with gold?

So it was that we (the H&G team and the good folk of Helix3D) headed to Shad Thames to do just that – with a quarter mile stretch of London street turned into a riot of precious metal shades.

The pics (with thanks to the fine photographic work of Dan Lynch) made across the Guardian, METRO, Daily Mail, TrendHunter, Who’s Jack, ShineSquad, ShinyShiny, GoMo … And a host of others besides.

The handset launch itself also did pretty well, with over 50 pieces of coverage everywhere from T3 and Pocket-Lint to Engadget and Gizmodo to Mashable, the Independent, the Evening Standard and the Daily Mail.

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