/
/
How we created a Christmas 2016 trend around the world and did all in the name of promoting a Market in East London
beards
11th December 2016

How we created a Christmas 2016 trend around the world and did all in the name of promoting a Market in East London

Sometimes route 101 is a little dull.

That’s why, when asked to promote the East Village Hygge-themed Christmas Fair we took a somewhat lateral route. It turned out that while the fair was going to be a wonderful day out, there wasn’t anything in it that was going to grab more than the odd listing.

So we thought “why not put something in it that will get people talking?”

Which is, in turn, why we thought it’d be a good idea to launch a Pimp My Beard stand at the event.

And it’s also why we found ourselves creating the worlds first (and only) Beard Light stand.

Armed with some bloody brilliant pics and an understanding model, we’ve been hitting the media all over the world.

There aren’t many Christmas Fairs that nailed news on Daily Mail, Metro, Evening Standard, ITV a half page in the Daily Telegraph and hipster coverage all over the trends sites … Mashable (now shared 25,000 times), Bored Panda (another 26,000 shares), MyModernMet, Design You Trust, Mental Floss, Menswear Style, Esquire, SortraDeviant, Neat-O-Rama, The Awesome Daily, Earthables, Relevant … the works.

What’s more, every piece mentioned East Village, the Fair and the dates. A lateral approach. But a bloody successful one. And a LOT of fun to do it too.

greggsbistro-1
We've been having heaps of festive fun launching Greggs’ first foray into fine dining with the launch of "Bistro Greggs" in Fenwicks Newcastle
hmvreplacement
This week saw the opening of hmv's flagship store on Oxford Street and the team was right in the middle of it all
ikeabalenciaga
We went viral while having some fun at Balenciaga's expense this week with a spot of gentle towel-related trolling
lick
The team has been having a heap of fun launching Lick's limited edition Heinz HTK57 - the first Ketchup-coloured paint

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.