We were super egg-cited this week to share the news of IKEA’s VÅRKÄNSLA chocolate Easter bunny launching in IKEA stores across the UK…
In true IKEA fashion, this sweet treat comes in three pieces and assembly is required! Capitalising on the iconic flat-pack design, we pulled together a media alert and sold in the news far and wide.
We weren’t the only ones that thought the bunny was EGGcellent, it’s picked up over 150 pieces of coverage to date, including Sky News, Daily Mirror, Metro, The Sun, Daily Star, Mirror online, Cosmopolitan, LADbible and Shortlist – and it’s set to feature further in a host of Easter taste tests.
Why don’t you break the mould this year by treating your loved ones to an Easter treat with a twist? It’s only available until stocks last, so make sure you hop-along to your nearest IKEA store now! Cracking.