The Go Anywhere platform is one we’ve used time and again to show that Uber is more than just rides – you can find flights, trains, bikes, hire cars (and helicopters, hot air balloons, yachts, sleighs …) on the app.
At the same time, as 75% of Gen Z claim they prefer wholesome UK-based experiences to party holidays abroad, Uber uncorked the “Grape British Railway” to offer a unique way to escape the city.
Inviting passengers to sip their way through the English countryside on a classic Pullman train, sample a three-course meal, and explore an award-winning vineyard… all bookable for an unbelievably affordable price of £10 per person.
The team boarded the Pullman and treated 70 influencers and media to a sneak preview of the experience.
The day went down a storm on social, generating 88 pieces of organic content with well over 1 million views and social reach of 3 million.
Highlights included TikTok love from Emma Cooke and Maddy Lucy Dann, plus posts from Ambar Driscoll and many, many others. With editorial hits across The Sun, GQ, Country & Townhouse, Daily Mail and Conde Nast Traveller it was some pretty top work all round.
Tickets sold out in seconds and with Metro calling it “the perfect answer to the modern travel dilemma”. So we’d call that a success – chin chin!
