We’ve been working for Barclaycard (alongside our chums at Lansons) for the last six months or so and have been doing a pretty broad variety of things – most notably I guess helping them with their monthly spend report which we’ve been rather successful in giving a fresh approach and have secured some cracking results from it.
Anyway, a week or two ago saw the announcement of their latest developments in the world of Wearable payments with the announcement of the next phase of roll out for the bPay band.
The bPay band is a contactless payments wrist band which enables people – whether customers or not – to make contactless payments at over 300,000 terminals across the UK. The fact that it works from an online top-up account (funded using a credit or debit card) means that anyone will be able to use it when it becomes publicly available.
To help them get the word out there, we wanted a couple of well-placed exclusive pieces to ensure that we used the launch to tell a broader story for the brand about not just a new product, but their whole approach to innovation in the world of financial services and payments.
So we landed a top-class Sunday Telegraph front page, alongside a full-page profile of their chief executive. That was followed with a broadcast piece, again with the CEO, as she hit Bloomberg to talk about what the brand is up to.
Following those pieces, we made sure that the story was landing in all the right places. There was extensive coverage in the nationals – with this MailOnline piece a highlight – as well as pieces across the tech and trends sites (including PSFK, TrendHunter, CBR, MPW, NFC) and some stunners in the marketing and financial trades (the likes of FinExtra, NDTV, BrandChannel and The Drum).
Next stop is getting the product seeded across the influencers and some fun and games at events across the summer where the bPay band will make its mass-market debut ahead of a full launch sometime early next year.