Helping to roll out the latest development in the world of wearable payments technology for Barclaycard
23rd June 2014

Helping to roll out the latest development in the world of wearable payments technology for Barclaycard

We’ve been working for Barclaycard (alongside our chums at Lansons) for the last six months or so and have been doing a pretty broad variety of things – most notably I guess helping them with their monthly spend report which we’ve been rather successful in giving a fresh approach and have secured some cracking results from it.

Anyway, a week or two ago saw the announcement of their latest developments in the world of Wearable payments with the announcement of the next phase of roll out for the bPay band.

The bPay band is a contactless payments wrist band which enables people – whether customers or not – to make contactless payments at over 300,000 terminals across the UK. The fact that it works from an online top-up account (funded using a credit or debit card) means that anyone will be able to use it when it becomes publicly available.

To help them get the word out there, we wanted a couple of well-placed exclusive pieces to ensure that we used the launch to tell a broader story for the brand about not just a new product, but their whole approach to innovation in the world of financial services and payments.

So we landed a top-class Sunday Telegraph front page, alongside a full-page profile of their chief executive. That was followed with a broadcast piece, again with the CEO, as she hit Bloomberg to talk about what the brand is up to.

Following those pieces, we made sure that the story was landing in all the right places. There was extensive coverage in the nationals – with this MailOnline piece a highlight – as well as pieces across the tech and trends sites (including PSFK, TrendHunter, CBR, MPW, NFC) and some stunners in the marketing and financial trades (the likes of FinExtra, NDTV,  BrandChannel and  The Drum).

Next stop is getting the product seeded across the influencers and some fun and games at events across the summer where the bPay band will make its mass-market debut ahead of a full launch sometime early next year.

The American Express team has been busy celebrating ten seasons of support for Brighton & Hove Albion Football Club with a unique initiative that’s gone down pretty well with media …
If you struggle to make decisions, we might just have the answer. This week saw the launch of "Aviva Decision School" - our first campaign for our new client
We always like to share good news for our clients, so we were thrilled to reveal a boost in port sales for Symington Family Estates ...
Is there life on Mars? We sent The Royal Mint’s latest coin into actual Space to find out.

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.