Visiting the city that never sleeps, the HTC team were in the Big Apple last week, with not one but two major product launches under our belts.
Revealed to media from across the globe were the perfect “selfie phone”, the HTC Desire EYE and a “remarkable little camera’ ” with RE – HTC’s first foray into a standalone imaging device.
On hand at the launch we hosted 12 different UK media in New York, whilst back in London this was supported with a huge amount of product pre-briefings for all who couldn’t make the trip.
Additionally we hosted interviews with Peter Chou (HTC chief exec) and the Daily Telegraph, along with interviews with other senior HTC figures from the US and Europe.
With over 160 pieces of coverage from the UK and counting there were some stunning write-ups from the likes of METRO, Wired, Daily Mirror, BBC and Independent.
Watch this space as the reviews follow in due course, this is one certainly worth keeping an EYE out for.
