Pokemon, Pokemon, Pokemon.
Yep, even we had to jump the trend.
So it was that we created the PokeRun – a 5km run through London’s streets for selected members of the public which featured stop-offs at Pokegyms, a resident expert to guide the catching of said creatures. And interval training from one of Virgin Active’s Personal Trainers (naturally).
News of the launch found its way into an eclectic set of media, even by our standards of unexpected. Nationally, it was covered inย Daily Telegraph, Daily Mail, METROย (who also covered it in print), The Timesย and a couple of others. From a fitness perspective, the activity found its way toย Women’s Health, Sports Illustratedย andย LS:N.ย From a lifestyle perspectiveย coverage ranges fromย The Debrief toย SB.TVย toย PSFKย toย Gay Times and toย Yahoo! News. Which is a bit of a spread.
And then of course the gamers loved the idea. So it was covered acrossย Kotaku, VR Focus, GirlGamersย and a host of others.
For a quick, straightforward, fun idea (which was delivered by us and the lovely people at One/Fifty), it was a belter.