/
/
Could the HTC U11 be your new squeeze? We’ve been announcing the world’s touchiest, feeliest phone …
u11
19th May 2017

Could the HTC U11 be your new squeeze? We’ve been announcing the world’s touchiest, feeliest phone …

This week, the HTC press office team has been pulling off their fourth flagship launch for the mobile brand.

As well as letting you take selfies simply by squeezing the phone, the HTC U11 is also fully compatible with Google Assistant and Amazon Alexa and boasts the highest DxO rating for a mobile phone ever (which means it has a really good camera) and a striking liquid glass design.

Ahead of the launch, the team secured 40 lifestyle, consumer technology and national media to be pre-briefed on the handset meaning they were able to get first-hand reactions, images and video of the phone. Following this, ten media were then hosted at HTC’s headquarters in Taiwan for the U11 press conference.

All the above meant the team enjoyed a massive wave of in-depth, positive coverage at the launch moment with 141 pieces on day one alone, with a reach of 1,293,789,276 and 40% coverage in lifestyle or national titles.

Coverage includes Metro Online, BBC News Online, Express Online, Mail Online, Mirror Online, I News – here, here and here), The Sun, Independent Online, Stuff, Daily Star, Daily Telegraph, Press Association Wired Online, T3 Online and Huffington Post.

A great start, with much more to come as reviews roll on.

o2crafty
To get people talking about scams and scammers we made O2 "Crafty Beers" to get people to open up about the subject of fraud
coh
To help launch Company of Heroes 3 on console, the SEGA team set SAS: Who Dares Wins star Jay Morton one final mission ...
vmo2
We've been transforming a playground in Islington into a technology-enabled interactive experience designed to combine kids’ love of outdoor play with their passions for music, tech and gaming …
pigeons
We’ve been working with SEGA to launch their new World War Two video game, Company of Heroes 3 by offering homing pigeon deliveries (of course)

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.