To mark the peak of the tennis season in the UK and solidify Lexus’ place as sponsor of the LTA, ATP and Sky Sports, we set about creating a truly epic stunt – merging the worlds of automotive and tennis.
Renowned professional players Jamie Murray and Laura Robson experienced a truly unconventional “court” for the day, rallying while strapped to the top of a Lexus NX.
To make the stunt happen, two robust aluminium platforms were bolted through the vehicles’ roof rack fixing points and rigorously load-tested. Additional safety straps were used to secure the platforms, and comprehensive testing and rides by stunt personnel were conducted to a meticulous standard. Professional stunt drivers were behind the wheel of the Lexus NX vehicles as they drove down the runway of Duxford Airfield.
The stunt was brought to life by co-ordinator Marc Cass, whose rather established portfolio includes blockbusters such as Harry Potter, James Bond and Star Wars franchises. Not a bad CV.
The stunt saw us achieve not one, but two GUINNESS WORLD RECORDS™ titles for the longest rally on top of moving cars (a massive 101 consecutive hits), and the fastest speed achieved during a tennis rally on moving cars (reaching a top speed of 29 mph).
The film had its debut on Sky Sports during the Grand Prix, before airing a further 20 times on Sky Sports channels during Wimbledon.
A full 360 campaign, we also created a behind the scenes PR edit, which saw us land 30 rather top tier pieces with an editorial reach of 300 million. Now that’s called serving up the coverage.
