Following the triumphant success of our campaign to mark the £5 coin released by The Royal Mint to mark the first birthday of Prince George, H&G have been all hands on deck to continue the celebrations for the nation’s most famous baby.
After a fantastic initial sweep of national, regional, parenting and lifestyle coverage, we worked our magic by hosting a birthday party in the lovely St James’s Park, in front of Buckingham Palace.
The lavish affair was attended by 11 lucky families randomly selected from the 1,700 that were gifted with a lucky silver sixpence coin last year maring the arrival of their new-born on the same day as the future monarch.
Putting on a birthday party to remember, the one year olds enjoyed a luxurious afternoon tea in The Stafford London hotel.
Papped to perfection the birthday celebrations landed the £5 coin great pieces in the Sunday Mirror, Daily Mail, Daily Express and BBC.co.uk, to name a few.
The photos were also a huge hit with regional media and our Scottish party attendee, baby Ava, became a bit of a celebrity featuring in a host of regional media including the Daily Record, The Courier, the Herald and even the Daily Mail (again). Even the New York Post and Washington Post got in on the act (amongst around 100 pieces across the globe)
Never one to leave the party early, The Royal Mint team even managed to wangle a guest appearance for the £5 coin on ITV’s Good Morning Britain, containing full Royal Mint messaging.
As a result of the huge success of the campaign, all 7,500 coins sold out within a matter of weeks.
Job done.
