Bringing Pure BOOST X to life with some animated creativity by the delightful folk at Studio Moross
3rd February 2016

Bringing Pure BOOST X to life with some animated creativity by the delightful folk at Studio Moross

Our relationship with the folk at adidas has seen us take on a wonderfully broad range of work.

Most recently, we wanted to find a way of bringing to life some of the more technical and aesthetic aspects of the PureBOOST X women’s running shoe through their social channels.

With an audience as vast and as engaged as adidas’, we found the best route was going to be to use owned social channels.

So it was that we worked with the wonderful Kate Moross (who has designed and art directed for the likes of Disclosure, Kwes, Sam Smith, Jessie Ware and One Direction) to create a series of three animated films. Each focused on a different aspect of the shoe – the BOOST technology in its sole, the floating arch that wraps the foot and the colourways the brand launched the new shoe with.

They’re going down a storm across adidas Instagram, Twitter and Facebook channels and are on track to clock up tens of thousands of views and engagements.

And they look pretty beautiful too, as you can see from these fellas …

What you put in you get back! @StudioMoross shows how #PureBOOSTX provides energy in every single step.

A video posted by adidas UK (@adidasuk) on

This year, we had the honour of working with The Macallan on their new collaboration with Stella and Mary McCartney
The Makers Mark team has been working with Phoebe English to bring the brand's sustainability story to life in culture
We've been having heaps of festive fun launching Greggs’ first foray into fine dining with the launch of "Bistro Greggs" in Fenwicks Newcastle
This week saw the opening of hmv's flagship store on Oxford Street and the team was right in the middle of it all

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