As often we will say, we love a big, scary creative campaign. But we’re also rather fond of a story that you can come up with on the spur of a moment, smash together and clean-up with coverage-wise.
Our latest piece of newsgen for Argos is firmly in the latter territory.
It appealed to the pedants in the team (and the sub-editors of the nation’s papers, it transpired).
We simply looked at the top typos in the searches on the Argos website. Simply to be able to make the point that, no matter what folk are searching for, ninety nine times out of a hundred the Argos technology will see through their poor spelling to find them just what they need.
So searches for Vacumes, a Nintedoe, Trampilines or Aiphones will still result in the right product showing-up with Argos.
We were first of all blessed by a PA humdinger which landed the volume – over 200 pieces of coverage across the web. That was followed online by a host of crackers, with the Daily Mail being a particular highlight alongside ITV, This is Money.
Then we awoke to plenty of ink spilt for the story as we cracked the i Paper, METRO, The Sun and Daily Star.