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Amidst much high-jinks and many a client campaign over the last week we’ve been helping Airbnb and LEGO get together for the night …
airbnblego
4th November 2017

Amidst much high-jinks and many a client campaign over the last week we’ve been helping Airbnb and LEGO get together for the night …

In what has been a pretty mental week at Hope&Glory, some more fine work to report on. From Guinness World Records to Barclays and from Argos (more than once) to Wacky Races along with IKEA, adidas and Meantime, we’ve had an October to remember (or forget as the case maybe!).

So it was no surprise that we found ourselves nailing another awesome campaign, this time for Airbnb.

And what a cracker.

For a lucky few, the accommodation site is offering the opportunity to spend a night in a LEGO house – yup, a property surrounded by everyone’s favourite bricks.

There’s a private expedition through the house – from the Tree of Creativity (built from over 6 million bricks), the Masterpiece Gallery, the Experience Zones, the basement Lego history room (complete with the most iconic sets ever produced).

Then there’s a bedroom floating in a pool of bricks beneath a 6-meter-tall Lego waterfall.

Pretty cool, huh?

Anyway, it needless to say cleaned up coverage-wise.

There was the Daily Mail, Daily Mirror, Evening Standard, Daily Star, The Guardian amongst the nationals.

Then from a lifestyle perspective there was LadBible, Hello!, Gizmodo, The Debrief, Lonely Planet, ShortList, HuffPo, Mashable and a host of others. Not to mention a little over 100 pieces of coverage

With more to come, it’s been another wonderful piece of work from the team in one of our busiest ever months.

Meantime, here’s a little film about it all …

o2crafty
To get people talking about scams and scammers we made O2 "Crafty Beers" to get people to open up about the subject of fraud
greggsbistro-1
We've been having heaps of festive fun launching Greggs’ first foray into fine dining with the launch of "Bistro Greggs" in Fenwicks Newcastle
hmvreplacement
This week saw the opening of hmv's flagship store on Oxford Street and the team was right in the middle of it all
ikeabalenciaga
We went viral while having some fun at Balenciaga's expense this week with a spot of gentle towel-related trolling

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