In what has been a pretty mental week at Hope&Glory, some more fine work to report on. From Guinness World Records to Barclays and from Argos (more than once) to Wacky Races along with IKEA, adidas and Meantime, we’ve had an October to remember (or forget as the case maybe!).
So it was no surprise that we found ourselves nailing another awesome campaign, this time for Airbnb.
And what a cracker.
For a lucky few, the accommodation site is offering the opportunity to spend a night in a LEGO house – yup, a property surrounded by everyone’s favourite bricks.
There’s a private expedition through the house – from the Tree of Creativity (built from over 6 million bricks), the Masterpiece Gallery, the Experience Zones, the basement Lego history room (complete with the most iconic sets ever produced).
Then there’s a bedroom floating in a pool of bricks beneath a 6-meter-tall Lego waterfall.
Pretty cool, huh?
Anyway, it needless to say cleaned up coverage-wise.
There was the Daily Mail, Daily Mirror, Evening Standard, Daily Star, The Guardian amongst the nationals.
Then from a lifestyle perspective there was LadBible, Hello!, Gizmodo, The Debrief, Lonely Planet, ShortList, HuffPo, Mashable and a host of others. Not to mention a little over 100 pieces of coverage
With more to come, it’s been another wonderful piece of work from the team in one of our busiest ever months.
Meantime, here’s a little film about it all …
