Move over Santa, December also marks the launch of Clean Creatives and Latte Recruitment’s third annual ‘Nice List’
We’re chuffed to be part of the list as one of the top UK PR agencies who have supported the cause.
If you didn’t already know, Clean Creatives is a brilliant movement backed by strategists, creatives, and industry leaders from over 1,500 agencies across marketing, PR, and advertising who believe that fossil fuel companies represent a threat to our shared future.
The Nice List is a specific initiative for job seekers that celebrates the 60 agencies who have shown the most commitment, recognising that the majority of industry talent don’t want to work with fossil fuel polluters.
Having become part of Clean Creatives back in 2021, we’re proud to be part of an initiative that supports our agency’s and our team’s values. It’s kept us very honest in who we choose to work with and has allowed us to be part of the broader climate movement – something our people are passionate about.
Here’s what Head of Strategy Adam Mack had to say in the report …
Looking ahead to 2026, what role do you see PR agencies playing in helping to tackle the climate crisis?
Three things. We should keep looking to our own (and our suppliers’) carbon footprints. We should be scrutinising all briefs with an eye on climate. It’s challenging to turn down business in difficult times but, in our experience, it frees up time to work on other briefs that fill the gaps and shows our people we will sacrifice to stick to our principles, which bolsters our culture. And we should be challenging clients who try to tone down their climate commitments in response to the Trump administration.
How do you respond to the argument that walking away from fossil fuel clients means losing a seat at the table where change can be influenced?
What is this mythical table? If it does exist, there may be small wins to be had but, when push comes to shove, the client’s short-term, fossil fuel agenda will always reign supreme. I think this is a coward’s way out to be honest. It’s a way for agencies to justify taking money from big oil, and it would be much more powerful to collectively withdraw the oxygen of creativity and publicity and to let them fend for themselves.
How does your Clean Creatives pledge support Hope&Glory’s wider values?
Our values are honesty, respect, passion, bravery and curiosity, all things we hold everyone to account for every review cycle. Signing up to Clean Creatives shows them that we are serious about these values as an agency. As leaders, we’re all passionate about being respectful towards the planet and curious about the new technologies that are revolutionising energy use. And you have to be pretty brave – and honest with each other – if you’re going to turn down business in what is currently a challenging market.
