We were really proud that two of our campaigns shared three of the awards at the Purpose Awards EMEA – which are run jointly by Campaign and PR Week, which means we were up against the great and the good from across European adland.
As it happened we were also the most-awarded agency at the event. You can read more about the whole thing (and see some of the other stunning campaigns that won and were shortlisted) in PR Week or Campaign.
First up, our work with the wonderful folks at Trainline Won for Best Use of Technology and Best Advocacy Campaign.
We partnered the brand with Missing People to include alerts – geolocated around stations – in the app. That meant that those using Trainline in and around major stations, which are often used by those going missing, were served with posters and photos of those who the charity were looking for. We’re delighted to be shortlisted for the work, clearly, but we’re happier that so far 10 families have been reunited by the campaign.
Meantime our work with IKEA activating the brand’s partnership with Shelter has also got the nod, winning the coveted Best Use of Creativity award on the day.
The partnership saw us recreate the conditions experienced by those in temporary accommodation as IKEA in-store roomsets. They were in stark contrast to the normally pristine interiors depicted and caught the public’s – and policy maker’s – imagination.
