The PRCA Digital Awards had a hiatus for a while but this year they’re back and we’re really made-up to say that we’re on the shortlists five times, which in an awards made up of ten campaign categories is not bad going, though we do say so ourselves.
First up, our work with Pokémon – the Longest Unboxing – us up for three awards across B2C Campaign, Social Media Campaign and Use of Influencers.
The campaign saw us stage the world’s longest ever unboxing – coming in at a magnificent 24 hours in total with a pan-European campaign that delivered the work across streaming channels and attracted 250,000 viewers and delivered 7.5 million impressions across wider social media.
We’re also thrilled that our work with The FA is recognised as it’s up for two awards across the Content Marketing and Short-form Video categories.
First Time Fans saw the team capture the reactions of fans who had never been to a football match and experienced Wembley for the first time at the same point that Thomas Tuchel took to the pitch for the first time himself. It went on to rack-up over 10 million views.
We’ve always said that we’re a pretty strong agency when it comes to earned-first work. But it turns out that we’re pretty solid when it comes to social, digital, content and influencer work too. Lovely to be able to verify that based on the views of the jury.
PRCA Digital Awards 2026: Shortlisted, B2C Campaign for Pokémon
PRCA Digital Awards 2026: Shortlisted, Social Media Campaign for Pokémon
PRCA Digital Awards 2026: Shortlisted, Use of Influencers for Pokémon
PRCA Digital Awards 2026: Shortlisted, Content Marketing for The FA
PRCA Digital Awards 2026: Shortlisted, Short-form Video for The FA
