To kick off we’re helping to build engagement levels with their core audience of creative professionals – the world’s best photographers and designers – who use Blurb to create stunning books to both show off their work and to sell.
While we settle in, we’re running a simple programme of community management to help build the numbers of people following the brand in social media and making sure that there is plenty of great content to share amongst those who have already joined the Blurb tribe.
We’re also going to be plotting a series of activities that will more actively engage this community – plotting some potential limited editions that’ll involve the community and some bigger campaigns that we’ll be getting off the ground down the line (and once our feet are under the table).
It’s the latest win in Hope&Glory and now sits alongside brands including O2 (where we do creative social media campaigns) and ERGObaby UK (we run their UK social media and have a heap of education-based campaigns on their way), amongst others. We’re as pleased as it’s possible to be to be on the case with Blurb …