We’re over-the-moon to find that we’re shortlisted for the PRCA Dare Awards 2025.
In part because it’s always nice to be on an awards shortlist and not something that happens to every agency – so we’re always careful not to allow ourselves to take it for granted or to stop celebrating when it happens. But also – in this case – because we’re dead chuffed to see a new campaign (our work with Oxfam) recognised and because we’re shortlisted across so many different pieces of work – three different campaigns for three different clients.
It’s always a relief to know that you’re not a one-trick pony with a big piece of work that sweeps the shows, but rather have a host of different campaigns that awards judges can pick from.
Anyway. I’m rambling.
We’re up for Best Charity Campaign and Best Event of the Year with Oxfam. For those not familiar with what we did, we opened “The Fair Pour” in London’s Holborn, the only pub in London where customers pay for their drink based on their wealth. Self-declared billionaires were encouraged to pay £1 million for a pint, only a fraction (a drop some might say) of their surging wealth. Making progressive taxation a topic of pub-based conversation was no mean feat.
Elsewhere, the work we did with CALM is up for Best Integrated Campaign as we worked with the organisation on “Missed birthdays” to highlight how 6,929 young people have died by suicide in the past decade with an installation at Westfield London featuring the same number of balloons illustrating the birthdays young people didn’t get to celebrate.
And wrapping it up, our work with Greggs is in the running for Best Consumer Relations Campaign. We brought in culinary icon Nigella Lawson to announce the return of the iconic Greggs Christmas menu. It was Greggs’ first Christmas ad and featured the domestic-goddess-come-national-treasure returns to her beautifully decorated London townhouse with a traditional Christmas tree and Greggs-themed baubles before delighting in a Festive Bake, noted for its “rapturous riot of flavour” and “succulent filling,” while gazing blissfully at the camera.
Now we have to wait a month or so to see whether any of that little lot picks up a trophy.
