We wanted to showcase our clients at Buzz Bingo as a fun entertainment provider and so we created the UK’s first Dog Bingo sessions. Clubs across the country opened their doors up to pooches, enabling them to come along and get involved in the bingo fun.
With the story an obvious haven for puns – think “ultimutt event”, “raising the woof” – we launched the announcement with supplementary research revealing that Brits had spent a collective 28 million fewer hours per day with their pups since “Freedom Day”.
In a bid to create a space for owners and dogs alike and using National Dog Day (26 August) as a hook, we announced that Buzz Bingo would be inviting owners to bring their pups along to a specially created session where they could enjoy complimentary pawsecco and pupcorn.
In addition, we supported the research with a cheeky photoshoot and orchestrated an in-club filming day capturing the cutest pups in their element.
The story generated coverage in national press including Daily Telegraph, Daily Star and the Metro, as well as a stunning piece in the Liverpool Echo. It was a barking campaign to work on!