We’ve been working with Airbnb and ITV to list a once-in-a-lifetime stay on the nation’s favourite street. The Rovers’ Annexe, a self-contained pop up house situated on the cobbles of Coronation Street, is available to book for one night only on the 2nd October 2021.
To celebrate the reopening of pubs across the country, the team listed ‘The Rovers’ Annexe’, a pop up house which is hosted by the Rovers Return Inn as part of Airbnb’s ‘Only On’ platform that brings to life the most unexpected spaces.
The specially constructed temporary annexe has been kitted out in classic Corrie style, taking inspiration from the Rovers Return B&B decor. During the stay guests will be taken on a private tour of the set followed by a hotpot dinner from the annexe whilst watching classic Corrie episodes, and if they’re lucky, a pint in the Rovers and breakfast from Roy’s Rolls may be on offer.
The team took the project from ideation, to production, to the press. We announced the stay alongside visual assets and B Roll of the structure and have secured over 800 pieces of coverage to date.
These include pieces across the likes of This Morning, Good Morning Britain, ITV News, Channel 5 News, Lorraine, BBC Radio 4, as well as Metro, Daily Mirror, The Sun, Daily Express, iNews, Daily Star, Daily Mail and Reach PLC titles.
The news was also covered by key consumer titles including Good Housekeeping, Radio Times and Digital Spy, as well as scooping up regional hits on Manchester Evening News, The Scottish Sun and Irish Mirror
It really did go everywhere!