/
/
We’ve been provoking a bit of a national debate on the thorny topic of weight when it comes to carry a few extra pounds with eDreams.co.uk
weightonaplane
13th January 2017

We’ve been provoking a bit of a national debate on the thorny topic of weight when it comes to carry a few extra pounds with eDreams.co.uk

Would passengers welcome a combined weight allowance when travelling by air?

That’s the question eDreams asked us to find out this January, so after proposing a limit comprised of both luggage and passenger weight on board a plane, we shone a light on the great British public to determine all those in favour.

Working on the basis that many would prefer a higher baggage allowance if given the option, our research found that almost two in five Brits would favour a combined weight limit on board an aircraft – with a further 45% unhappy with current luggage regulations.

From the quarter of respondents who revealed packing to meet a specific weight limit is the most stressful part of their travel experience, to the militant 18% who felt “angry” that those weighing more are entitled to an equal baggage allowance – the debate created quite a buzz.

Armed with some great stats, the story resulted in a host of wide-spread coverage – including hits on Daily MailDaily Express, Daily Mirror (print and online), The Sun, The Metro (both in print), Sky News, ITV’s Good Morning Britain and plethora of both regional and broadcast pick up – coverage numbers just hit 150 and it’s still coming in!

Each piece included a quote from an eDreams’ spokesperson and a mention of the brand – resulting in an excellent haul all round.

intrepid
Where are all the brilliant, inspiring women presenting travel shows on TV? This is the question we’ve been asking, along with new client Intrepid Travel …
greggsbistro-1
We've been having heaps of festive fun launching Greggs’ first foray into fine dining with the launch of "Bistro Greggs" in Fenwicks Newcastle
hmvreplacement
This week saw the opening of hmv's flagship store on Oxford Street and the team was right in the middle of it all
ikeabalenciaga
We went viral while having some fun at Balenciaga's expense this week with a spot of gentle towel-related trolling

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.