Over the past six months, the Uber Eats team has been on an exciting (and delicious) mission to hunt down the winner of the inaugural Uber Eats UK & Ireland Restaurant of the Year Awards.
It all kicked off in March when the team announced the launch of the awards to media and called on takeaway fanatics from across the country to vote with their taste buds and nominate their favourite local gastronomic delights. From salad slingers, to slam burger specialists, the entire spectrum of the UK food scene was represented.
The initial shortlist was then whittled down to nine lucky finalists who were invited to a grilling from the judging panel as they cooked up their signature dishes at The London Cookery School in August. The judges included Bake Off royalty Dame Prue Leith, TV Chef Joseph Dennison-Cary, Vegan Chef Rachel Ama, as well as representatives from Uber Eats and Hospitality Action.
The overall winner was announced at an awards ceremony held at The Aviary rooftop bar last month.
HUGE congratulations to London eatery, The Salad Project, which was crowned the first ever winner of the Uber Eats restaurant of the Year Awards and received £100,000, delivered via giant cheque (of course) to build the business.
Across the various phases of the campaign, the team secured an astounding 549 pieces of coverage in total including eight national, 279 regional, nine consumer and 249 broadcast pieces.
Standouts were an interview piece with Dame Prue Leith with Metro, the awards announcement news across The Sun (print and online) and more regional print pieces than you can shake a stick at. Delicious stuff.