/
/
We’ve been helping IKEA mark thirty years of #wonderfuleveryday in the UK with a House Party and a trip through the history of British interiors
houseparty-copy
21st October 2017

We’ve been helping IKEA mark thirty years of #wonderfuleveryday in the UK with a House Party and a trip through the history of British interiors

IKEA is marking its thirtieth year in the UK.

So what better way to celebrate the occasion than by throwing a house party?

And what better experience could be laid on than a four floor journey through the history of British interiors?

So it was that the IKEA House Party was born – bringing to life the WonderfulEveryday that IKEA has brought to the nation every year since 1987?

In just five short weeks we created a four storey showcase of IKEA in the very heart of Soho. With lurid primary colours from the 1980s, the beige of the 1990s, the feature walls of the 2000s and a glimpse of the near-future featuring BrianTech, the interactive mirror.

What’s more, as well as being an open-all-day exhibition, by night the IKEA House turned into party central.

Each night for four nights, guests were welcomed into the IKEA house to party like it was 1999 (and ’89 and ’09 and ’19) with era-appropriate libations (from WKD and Hooch to Chardonnay and Smirnoff Ice). All-in over 4,000 visitors made the pilgrimage through the ages.

And coverage?

There was the most staggering double page belter on (and in) the Daily Mail. Then there was the half page in the Evening Standard (which followed a DPS in the same paper with a thirtieth anniversary feature), The Sun, Daily Telegraph, Daily Express, Independent, Daily Mirror and BBC.

And that’s just a tiny selection.

There have also been some lovely nods from the marketing lot with Design Week, CampaignAdAge. And a heap of others besides. Of course.

catalogue
We’ve been working our paws off on IKEA’s latest campaign, helping find pets their forever home
greggs_rave_
The team has been helping Greggs turn a store in Newcastle into a full-blown rave with North East DJ legend
ikea_doja
IKEA’s been news hi-jacking towel-based outfits again … and driving some bang-on brand messages at the same time
greggsbistro-1
We've been having heaps of festive fun launching Greggs’ first foray into fine dining with the launch of "Bistro Greggs" in Fenwicks Newcastle

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.