To celebrate Le Creuset’s latest colour launch – Shell Pink – the team has been working hard on nailing collaborative social content to drive awareness (and sales) of the new range.
focussing on the way the soothing new hue makes our home and us feel, the team partnered with three lifestyle influencers to bring the collection to life.
We worked with Zeena Shah, Kate-Rose Morgan and Charlotte Jacklin to showcase the range.
From styling the soft tone in their pink-inspired kitchens to pairing the colour with other favourites from the Le Creuset rainbow, the content performed exceptionally well. To date the content has delivered well over 300,000 views with over 25,000 engagements – with rates well over 5% – ahead of any benchmarks.
All posts exceeded the predicted engagement rates, with a number of other popular talent creators admiring the irresistible products (and wonderful content created) in the comments.
Media coverage was also a huge success with standalone pieces landing on the likes of STYLIST, Grazia, House Beautiful, YOU Magazine and Red Online.
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