We’ve been all aboard the Pokémon Bus taking Pokémon on tour across the UK
17th December 2020

We’ve been all aboard the Pokémon Bus taking Pokémon on tour across the UK

We’ve been working with The Pokémon Company International to help them introduce the Pokémon Sword and Pokémon Shield video games, as well as the Trading Card Game to new audiences this year and help them fall in love with the world of Pokémon.

So, we created a five-part TV series for their YouTube channel – in both English and French – exploring the world of Pokémon.

We transformed a double decker into an incredible, immersive Pokémon bus and took it on a tour across the UK, visiting different towns and cities which inspired areas in the Pokémon Sword and Pokémon Shield games.

It was vital that the content be educational yet engaging, teaching viewers about Pokémon in a fun way that made them want to go and play the video games and Trading Card Game. In order to achieve this, we enlisted the help of two hosts – TV presenters Sam and Mark for UK content and Jérémy and Sybille for French content – who were Pokémon beginners. Throughout the series, they each met a stellar line-up of gaming influencers to teach them more about, including DanTDM, Ali-A and Clare Siobhan in the UK and Les Parodie Bros, Newtiteuf and Frozen Crystal in France.

The end result? An energetic and engaging mini-series for Pokémon’s YouTube channel that had new fans coming back week after week to tune in for the next episode. The series has so far racked up over 1.5 million views on the Pokémon YouTube channel, with our guests on the bus generating a huge social reach on their own channels too with their individual edits and supporting Instagram content.

To bring the bus to key gaming and kids media we sold in the series along with interview time from our guests on the bus, as well as a custom designed and printable Galar Expedition guide, the perfect supplement for any budding trainer who wants to learn more about the region inspired by the UK. In total this generated 35 pieces of coverage across specialist gaming and kids press including GAMINGBibleVG24/7, National Geographic Kids, MEGA and Go Girl.

To help O2 customers avoid getting "burnt" by roaming costs this summer, we created the phone accessory of the season …
The team has been helping Pokémon with its annual Europe International Championships hosting 10,000 people at ExCeL
We've been working with "Team Lingo" on their first influencer wellness retreat and created mass-reach for the brand as a result
To get people talking about scams and scammers we made O2 "Crafty Beers" to get people to open up about the subject of fraud

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.