To help launch LEGO’s Hidden Side range at Argos, we went behind the scenes to re-vamp-ire the Tottenham Court Road ‘Arghost’’ store, creating an immersive ghost hunt so haunted that we had to call in the best in the business to help us out…
We partnered with professional ghost hunter Yvette Fielding, who bewitched the public, media and influencers with wicked stories from the surrounding streets of London, taking only the bravest of children on a ghost hunt through the depths of the store.
The after-hours experience saw the eight LEGO Hidden Side sets come to life using clever AR technology, with our real-life mad scientist and eerie janitor ramping up the thrills.
The team has raked in the coverage, with hits across a range of top-tier titles, including The Mirror, METRO, Daily Star, Campaign Live, inews and a whole host of consumer, parenting and listings titles.
Fang-tastic stuff all round!