To celebrate the release of Skyscanner’s Travel Trends 2026 and hero the Shelf Discovery trend – revealing the rise in “snack tourism” as nearly half of Brits are seeking out snacks over cultural attractions when travelling – we helped Skyscanner transform a space in Soho into a fully immersive food-focused airport lounge.
Open over a busy weekend in half term the “Skysnacker Lounge” offered a curated selection of over 50 global favourite snacks from four continents. These were dispensed not by a shop attendant, but through an airport favourite – the vending machine. This tapped into a further surprising finding: a whopping quarter of Brits (26%) would prefer food from a vending machine than make it themselves.
The Lounge brought the core campaign findings to life and featured a huge array of global snack favourites, including international cult hits like Pringles Seaweed, KitKat Matcha, and Tim Tams. With snacking offering an authentic, affordable taste of local life, the pop-up gave travellers a taste of the world, one vending machine at a time.
Footfall was impressive to say the least with nearly 2,000 snack lovers visiting the pop-up, with queues around the block. The media also ate it up with coverage landing across national and consumer titles including the event must-have Time Out (twice!), Mail Online and The Sun Fabulous Magazine to name a few.
