/
/
To help the nation celebrate the coronation Swedish style we invented Coronation Chicken Balls with IKEA and they went down a storm …
ikeameatballs
10th May 2023

To help the nation celebrate the coronation Swedish style we invented Coronation Chicken Balls with IKEA and they went down a storm …

With the nation set for celebrations to mark the Coronation of King Charles III, we worked with IKEA to help people get into the spirit – releasing a Swedish twist on the classic creamy Coronation Chicken recipe using its iconic (chicken) meatballs.

Stirring up a storm, the simple 4-step recipe sees IKEA’s HUVUDROLL chicken meatballs coated in the famous creamy coronation sauce – first created in 1953 to celebrate Queen Elizabeth II’s Coronation – to create a suitably royal dish that was perfect for the upcoming Bank Holiday celebrations.

A quick and simple press office story that combined IKEA’s infamous (chicken) meatballs with tapping into the national conversation, when we took our concoction to media, they truly lapped it up.

Landing over 190 pieces of coverage ahead of Coronation weekend, the story appeared on Daily Mirror, swiftly followed by standout pieces on the likes of Metro, Delicious Food and House Beautiful.

Bon appétit, or as they say in Sweden, smaklig måltid!

Oh, and for anyone who fancies making this delicious delicacy for themselves, here’s the recipe. In IKEA’s iconic instructional style of course ..

preggs
The team has been helping Greggs tell the world about their rebrand to "Preggs" for Olly Murs' wife's baby shower
greggsbaketray-1
For Valentine's Day we came up with a unique new serving for Greggs exclusively on Uber Eats ... Bake Tray, anyone?
ubereatsbrooklyn
We've unveiled the latest guest chef on the by-now-legendary Uber Eats Hosts platform as Brooklyn Beckham takes the reins
macallanmccartneys
This year, we had the honour of working with The Macallan on their new collaboration with Stella and Mary McCartney

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.