This week we’ve been larger-than-lifing it with a tru-ly cracking launch
1st August 2014

This week we’ve been larger-than-lifing it with a tru-ly cracking launch

The week has been an eventful one. Quite literally in this case, it’s been full of one event in particular – the bash we threw to mark the arrival on British shores of the larger-than-life telly channel that is truTV.

The latest addition to the Turner Boradcast stable of channels (which includes Cartoon Network and Boomerang), truTV is an opportunity to “laugh at dumb Americans” as party host Conan O’Brien put it.

With a line up of shows that includes Conan himself, Redneck Island, Hardcore Pawn Chicago, Killer Karaoke and the awesome Fear Factor, brining all those shows together in one adrenalin fuelled, celebrity packed launch party seemed the only route to us.

So it was that, complete with Redneck staff, Bitchin Sista arm wrestling, tattoo parlour and bucking bronco we welcomed around 200 media, 200 ad buyers and over 50 famous faces to Brick Lane – with a guest appearance from Amy Willerton’s sideboob upstaging Lauren Pope, Cheska, Louise Thompson, Laura Whitmore and even an appearance from Dynamo.

As you might expect the coverage has bee rolling in all day. Daily Mail (here and here), Daily Mirror 3am (here and here), Daily Star, Reveal (here and here), OK, HeatWorld, Holy Moly, Radio Times (here and here), NOW, HuffPo … with those just some of the highlights.

Leading to its Monday launch (Freeview Channel 68 if you’re interested), truTV really is the talk of the town.

And that doesn’t event begin to include the talent-based stuff we’ve landed thanks to a gruelling two day marathon of interviews with Conan himself – of which more at a later date.

We worked with Pepsi to ensure Lenny Kravitz's appearance at the UEFA Champions League Kick Off Show was global news
Our first campaign for London's V&A has gone global as we showed that "if you're into it, it's in the V&A"
We've been helping Sky Arts celebrate ten years of Portrait Artist of the Year by breaking a Guinness World Record 
The Pride in London team has been busy this month getting ready for Europe’s biggest event, which this year focused on allyship

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.