Sometimes our clients come to us with a story that is going to make all on its own and just needs a shove.
This was one of those moments.
The Trainline wanted to launch a brand-spanking new service: Split Tickets. Or SplitSave, as it has been christened.
For those who don’t know, that basically means that if you’re booking a journey it’ll find the best prices for you, even if the best way to do that is buying two different journeys that add up to the same route.
All at the click of a button.
So we put the story together with them and went out to the media – with business writers, consumer affairs and travel journos all (we figured) ready to lap up the news.
And as it was, an old school nose for news was proven spot-on.
Then the broadcasters got on board as there were hourly pieces across the news on BBC Radio 4 and BBC Radio 2, alongside crackers on BBC TV News and inclusion every two hours on BBC News 24. Oh, and ITN got in on the act too. This piece on BBC News Online was the second most-read of the day.
A cracking media plan came together. A good day for the Trainline. Not a bad third major story this year. And it’s only really week one!