/
/
This was the week when the O2 become the O3 … and the Hope&Glory team got to make God’s Plan a reality
o3
3rd April 2019

This was the week when the O2 become the O3 … and the Hope&Glory team got to make God’s Plan a reality

Itโ€™s not every day in PR that you help to execute Godโ€™s Plan, but thatโ€™s what the O2 team has been up to this week as Drake began his residency at The O2 Arena โ€ฆ or as itโ€™s now known, The O3.

As Drake fans โ€“ Nick Grimshaw and Radio 1 Breakfast host Greg James included โ€“ entered the O2-sponsored Arena this week, they noticed that the sign at the venue had undergone a subtle change.

Until 11 April โ€“ the end of Drakeโ€™s residency โ€“ the Arena has been re-branded as the O3.

Itโ€™s a reference to his number one hit Godโ€™s Plan, in which he raps: โ€œAnd you know me, turn the O2 into the O3.โ€

A fan took a sneaky picture as the sign was being changed, and the man himself reposted to his 55 million Instagram followers.

Headlines came in thick and fast as the teamโ€™s hotline blinged with journalists looking to cover the story. The Evening Standard, Metro, NME, Billboard, Daily Star, The Fader, The Radio 1 Breakfast Show, Bustle, MTV and Campaign loved the stunt, and it tickled reviewers at the The Times, Financial Times, iNews, Daily Telegraph and Independent too.

Top quality work all round …

djag (1)
Weโ€™ve been working with CALM to launch a series of films called โ€œThis Is Not A Drillโ€ with The British Arrows
databank
The team has been banishing โ€œdata darknessโ€ with Virgin Media O2 to raise awareness of the UK households living in data poverty this Christmas
skybonfire
Launching "Dogglebox" ... weโ€™ve been working with Sky and NOW to launch a pop-up "Bonfire Night" channel to help hounds stay calm during a potentially stressful period
Weโ€™ve helped IKEA power up in gaming with a little โ€˜assistโ€™ from a 76-year-old granโ€ฆ
Weโ€™ve helped IKEA power up in gaming with a little โ€˜assistโ€™ from a 76-year-old granโ€ฆ

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.