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This was the week when the O2 become the O3 … and the Hope&Glory team got to make God’s Plan a reality
o3
3rd April 2019

This was the week when the O2 become the O3 … and the Hope&Glory team got to make God’s Plan a reality

Itโ€™s not every day in PR that you help to execute Godโ€™s Plan, but thatโ€™s what the O2 team has been up to this week as Drake began his residency at The O2 Arena โ€ฆ or as itโ€™s now known, The O3.

As Drake fans โ€“ Nick Grimshaw and Radio 1 Breakfast host Greg James included โ€“ entered the O2-sponsored Arena this week, they noticed that the sign at the venue had undergone a subtle change.

Until 11 April โ€“ the end of Drakeโ€™s residency โ€“ the Arena has been re-branded as the O3.

Itโ€™s a reference to his number one hit Godโ€™s Plan, in which he raps: โ€œAnd you know me, turn the O2 into the O3.โ€

A fan took a sneaky picture as the sign was being changed, and the man himself reposted to his 55 million Instagram followers.

Headlines came in thick and fast as the teamโ€™s hotline blinged with journalists looking to cover the story. The Evening Standard, Metro, NME, Billboard, Daily Star, The Fader, The Radio 1 Breakfast Show, Bustle, MTV and Campaign loved the stunt, and it tickled reviewers at the The Times, Financial Times, iNews, Daily Telegraph and Independent too.

Top quality work all round …

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