We’re forever coming up with odder and odder ways to help Deliveroo get its delivery message across.
Which was how one of our number found himself in a Scottish snowstorm this week.
Yup, we announced that everyone’s favourite food delivery service is trialling delivery by ski, snowboard and snowmobile this weekend.
And a blizzard of coverage was naturally the result.
The highlights were the lead picture story for the Daily Telegraph and a full page belter in the Daily Star (we went for broad media appeal). They were complimented by a half page in the METRO, a cracking piece in CITY AM and piccies in the Daily Mail and Daily Record.
A swift spot of news-jacking at its very best.