/
/
There were BEAMs all round with Virgin Trains as we launched an onboard entertainment service with a stellar cast list …
beam
9th June 2016

There were BEAMs all round with Virgin Trains as we launched an onboard entertainment service with a stellar cast list …

It’s cracking to see one team landing some remarkable results for a client. But it’s even better when two teams come together to create a tide of coverage together.

So it was that our two Virgin Trainsย teamsย pulled together from the West Coast and East Coast to support one of the biggest train-tech launches of the year.ย BEAM will be available for all Virgin Trains travellers and runs via an on-board server, meaning there is no need to use on-board Wi-Fi or costly internet allowances. The service will provide over 200 hours of entertainment including films, TV, magazines and games for all ages.

We got the golden opportunity to unveil theย complimentary service to the public and those who will be travelling on both the East Coast and West Coast routes.

First up, a straightforward announcement that the service was on its way and some deft media handling led to coverage pretty much everywhere as there were pieces across the nationals includingย The Guardian,ย Independent,ย Daily Mirror,ย The Times,ย Daily Mirrorย (again),ย Daily Mail,ย Evening Standardย andย ITV Onlineย amongst many, many others,

Then, to make sure that anyoneย who hadn’t already read about the launch, we found ourselvesย back at London Euston Station to launch anย INDEPENDENCE DAY: RESURGENCEย liveried-train, complete withย Jeff Goldblum and Liam Hemsworth.

With over 150 pieces of coverage on launch day and plenty of interest from tech, celebrity, news and travel media, we call that an out of this world launch day โ€ฆ

pokemonworldrecord
It's our second World Record in as many years as this time we helped secure the "longest unboxing live stream" title for The Pokรฉmon Company International
ai_in_wonderland
Weโ€™ve been helping launch Meta AI in the UK by hosting an immersive and buzzing creator eventโ€ฆ
kemps
We brought The Kemps in to set sail with Norwegian Cruise Lines, creating the ultimate multi-generational sea-borne adventure
djag (1)
Weโ€™ve been working with CALM to launch a series of films called โ€œThis Is Not A Drillโ€ with The British Arrows

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.