It’s that time of year, so we’ve once again been working around the clock to support Santa’s favourite bakery (you heard it here first), Greggs.
The challenge (as it is annually) was to launch the Festive Bake.
Seemed to us that what the world needed was a way of poshing-up their bake and so it was that we launched Greggs Bottomless Festive Bake Brunches.
Yup, you heard that right.
We announced a series of exclusive brunches across the country, to celebrate the beginning of the festive season and the return of the iconic Festive Bake.
Fans attending the sessions in London, Manchester and Newcastle in November were treated to sharing platters for the perfect festive feast, accompanied by prosecco and delicious handcrafted cocktails with a seasonal twist: Sausage Roll Sour, Greggspresso Martini, Sugar Strand Daiquiri, Greggs No-Aperol Spritz and Festive Fizz.
We even onboarded the help of Instagram-sensation Hunsnet, who powered the party and brought entertainment to brunchers through a full DJ set, live performances and Christmas medleys.
Coverage for the story has already landed across well over 110 titles including Daily Mail, The Sun, Daily Mirror and Time Out and we’ve had over 75 media and influencer friends attending the brunch sessions up and down the country.
Oh, and did we mention that tickets sold out in under three minutes when we went live? Think it’s fair to say the team has sleighed this one …